Here’s my elevator speech about nutrition, what I choose to say to the patient with just 10 seconds for some advice. “Can you fit it into 10 seconds, doc?” You bet! “Eat more fruits and vegetables.”

Marion Nestle says it like this: 1) Aspire to variety (the more colors the better), 2) avoid partaking heavily of any single food category (notably meat, dairy, sugar and white flour), and 3) moderate your portions. That works.

In a nutshell, I say, “Ingredients with five syllables aren’t food. If you can’t get everything in the ingredient list of your food purchase in the grocery store, your purchase isn’t Food.”

I’ve said it before, and I’ll say it again: Deconstructing food into nutrients turns meals into chemistry experiments and families into test markets.

Want to read more? Then check out Mark Bittman’s piece in the NY Times this past week.