Big Food: The Industrialization of What You Eat

What does it mean to be nourished? The word nutrition, related to “nourish,” comes from nutrire (Latin), meaning to feed, support, nurture, and also nurse. “Food,” from foda (Old English), is related to “fodder” and “feed,” and means nourishment or fuel. The purpose of food is to nourish. There is controversy about what constitutes good nutrition, but most successful strategies recommend increasing high-fiber foods like produce, legumes, and whole grains, while simultaneously decreasing ultraprocessed items like chips, commercially baked items, and “fast” food. 

The emergence of ultra processed items as a major component of the American diet derives from several developments. The supply, distribution, preparation, and eating patterns of food have changed markedly in the past century. The drive to decrease consumer costs while maximizing profits has markedly decreased the nutritional quality of the food supply. The majority of items eaten in the United States today — eaten in the home or out — are prepared, processed, or manufactured by individuals unknown to the purchaser. Food preparation has become largely an anonymous enterprise: the consumer does not know the cook, and the cook does not know the consumer. Before the 20th century, virtually everyone ate meals prepared at home by family members, and those meals were composed of fruits, vegetables, legumes, nuts and seeds, fish, eggs, meats, poultry, dairy (milk, cream, yogurt, butter, cheeses), and whole grains. 

Partially hydrogenated fats, developed for the soap and candle industries, entered the commercial baking enterprise in 1911. High-fructose corn syrup erupted as a major ingredient in the early 1970s. Maltodextrin, modified food starch, vegetable shortening, and synthetic coloring agents simply did not exist in food, if at all.

The evolution of ultraprocessing to create the majority of items in the standard American diet is also attributable to changes in advertising and merchandising. Re-appropriating words that once described traditional foodstuffs to describe new inventions is a common theme. Consider the word “wheat.” Whereas “wheat” once meant the entire grain, including bran, endosperm, and germ, revised usage refers only to the white endosperm. The original product is now “whole-grain wheat.” When words are appropriated to describe ultraprocessed versions of foods, traditional staples require new descriptors. Terms like “organic,” “pesticide-free,” “wild,” “free-range,” “whole,” “old-fashioned,” “pastured,” and “hormone-free,” are necessary only because their historic names have evolved to mean something entirely, industrially, different. 

Consider, too, non-dairy creamers, neither of whose first two ingredients, high fructose corn syrup and partially hydrogenated vegetable oil, requires refrigeration. Nevertheless, supermarkets display these items in coolers, adjacent to the dairy products whose use they are meant to replace. The low cost of raw materials for “coffee whiteners,” lowered further by government subsidies, makes them exceedingly profitable, particularly in comparison to milk and cream. Where the system incentivizes profits over nutrition, the public’s health suffers the consequences.

How does one know whether an item is nourishing? “Eat the rainbow, “Eat close to the garden,” and “Eat nothing your ancestors would not have recognized as food” are various ways of saying the same thing: Eat real food.  


Real Food is Love

It’s a new year, and I’d like to talk about why I write this blog. I want to make sure you understand how very great is the difference between real food and manufactured calories. Real food nourishes. At best, manufactured calories entertain. Manufactured calories also cause a great many serious medical problems. Like breast and colon cancer; diabetes, obesity, arthritis, strokes, and heart attacks. For starters.  Continue reading


Color Your New Year

It’s a new year, and I’d like to talk about why I write this blog. I want to make sure you understand how very big is the difference between real food and manufactured calories. Real food nourishes. At best, manufactured calories entertain. Manufactured calories also cause a great many serious medical problems. Like breast and colon cancer; diabetes, obesity, and arthritis; strokes and heart attacks. For starters.  Continue reading


Retronyms, or What’s So Wild About Salmon?

Have you ever thought about why we call potatoes “organic”? What makes oats “old-fashioned”?, cereal “whole-grain”?, flour “whole-wheat”?, or strawberries “pesticide-free”? And what about “wild salmon,” “free-range chicken,” “pastured lamb,” or “hormone-free milk”?  Continue reading


Is That Soup Healthy? Or is it Nourishing?

Today I’d like to talk about just one thing, and that is the difference between healthy and nourishing. In 2017, Michael Ruhlman, the noted chef and writer, published a book called Grocery*, in which he reflected on a great many aspects of supermarkets and grocery stores. As part of his endeavor, he asked me to meet with him and share my perspective. Continue reading


A Menace to Satiety

A member of my family texted me a few weeks ago: “Thinking of you as I’m watching CNN report on the effects of ultra processed foods… Followed by an ad on controlling diabetes numbers. (Did they consult you?)”. She knows how long I’ve been thinking about this.

So I decided to write about ultra processed “items” this week. The media has got to stop calling them food.

An old friend once came to visit, and she told me that she’d been discussing my dietary recommendations with her clever boyfriend. He spent some time mulling them over, and then said: “Processed food is a menace to satiety.” Ha. Indeed it is. Continue reading


Ultraprocessed Breakfast Cereal

From time to time I take the opportunity to post an entry about my disdain for breakfast cereal or, perhaps more aptly, breakfast candy. It was in the 1970’s that concerns began to arise about the sugar content in breakfast cereals. From my point of view, once this was brought to our attention as consumers, a reasonable response would have been to lower the sugar content in breakfast cereal products. But that is not what happened. Continue reading


Fake Fruit Names for Your Breakfast Cereal

A while back I wrote a post about the high profit-margin-to-cost of the breakfast cereal business. Today I have more to say on breakfast cereal, not about the manufacturing process or profit margins, but about the pervasive use of fruit-related words in the naming of these products.

If I had just ten seconds to share advice on improving your nutrition, I suspect you already know exactly what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know that fruits and vegetables are nutritional powerhouses, and we also know that everyone should be eating more of them, especially since most of us don’t eat enough produce to begin with.  Continue reading


Commercial Salad Dressings Are Not What You Think

Many, if not most, commercial salad dressings drown your fresh, delicious, nourishing vegetables in water and corn syrup. These products are not food, and they do not nourish you. Instead, they waste your money, and they markedly reduce the nutritional value of your salad. A while back I decided to stop at the supermarket to check the ingredient lists on four popular salad dressing brands. I think you will be very interested in what I discovered. Continue reading


Faux Fruit Foods

If I had just ten seconds to share advice on improving your nutrition, this is what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know these are nutritional powerhouses, and we all know that it’s a good idea to eat more of them, especially since most of us probably don’t eat enough produce to begin with. Continue reading