Breakfast Candy Revolution

Breakfast cereals have a praiseworthy origin. They were invented by health spa owners to offer an alternative to the typical breakfast of the time: eggs, coffee, and meat, usually in the form of beef, bacon, or sausage. Initially, breakfast cereal provided an economical use for the crumbs that fell to the bottom of the bread ovens at the health spas. The word “cereal” itself means, simply, grain, and derives from Ceres, the Roman goddess of agriculture. We’ve traveled a long way from breakfast cereal’s origin, but unfortunately it’s been in the wrong direction.

The first mass-produced cereal, granula, was a product similar to what today we would call Grape–nuts. The name granula was derived from “granules” or “grains.” Granula nuggets were hard, and they needed an overnight soak to make them palatable. Its name, Grape-nuts, is derived from the fact that these early cereals, which were sweetened with maltose–also known as grape sugar,–had a vaguely nut-like flavor.  For several decades, a small number of whole-grain cereals similar to this one predominated. Continue reading →


Big Cereal Gives Frooty Words the Business

I have written in the past about the high margin-to-cost of the breakfast cereal business. I also think a lot about the words Big Cereal uses to sell its product, specifically the pervasive use of fruity words in naming breakfast cereals. Continue reading →


A Menace to Satiety

A member of my family texted me a few weeks ago: “Thinking of you as I’m watching CNN report on the effects of ultra processed foods… Followed by an ad on controlling diabetes numbers. (Did they consult you?)”. She knows how long I’ve been thinking about this.

So I decided to write about ultra processed “items” this week. The media has got to stop calling them food.

An old friend once came to visit, and she told me that she’d been discussing my dietary recommendations with her clever boyfriend. He spent some time mulling them over, and then said: “Processed food is a menace to satiety.” Ha. Indeed it is. Continue reading →


Ultraprocessed Breakfast Cereal

From time to time I take the opportunity to post an entry about my disdain for breakfast cereal or, perhaps more aptly, breakfast candy. It was in the 1970’s that concerns began to arise about the sugar content in breakfast cereals. From my point of view, once this was brought to our attention as consumers, a reasonable response would have been to lower the sugar content in breakfast cereal products. But that is not what happened. Continue reading →