I have written in the past about the high margin-to-cost of the breakfast cereal business. I also think a lot about the words Big Cereal uses to sell its product, specifically the pervasive use of fruity words in naming breakfast cereals. Continue reading
Tag Archives: breakfast cereal
A Menace to Satiety
A member of my family texted me a few weeks ago: “Thinking of you as I’m watching CNN report on the effects of ultra processed foods… Followed by an ad on controlling diabetes numbers. (Did they consult you?)”. She knows how long I’ve been thinking about this.
So I decided to write about ultra processed “items” this week. The media has got to stop calling them food.
An old friend once came to visit, and she told me that she’d been discussing my dietary recommendations with her clever boyfriend. He spent some time mulling them over, and then said: “Processed food is a menace to satiety.” Ha. Indeed it is. Continue reading
Ultraprocessed Breakfast Cereal
From time to time I take the opportunity to post an entry about my disdain for breakfast cereal or, perhaps more aptly, breakfast candy. It was in the 1970’s that concerns began to arise about the sugar content in breakfast cereals. From my point of view, once this was brought to our attention as consumers, a reasonable response would have been to lower the sugar content in breakfast cereal products. But that is not what happened. Continue reading