I have written in the past about the high margin-to-cost of the breakfast cereal business. I also think a lot about the words Big Cereal uses to sell its product, specifically the pervasive use of fruity words in naming breakfast cereals. Continue reading
Tag Archives: marketing
Chemistry Experiments Disguised as Food
It’s not always easy to figure out what’s food and what’s manufactured calories. Some items have the best names, names that make it seem as if the product is definitely food, and quite nourishing at that. So I didn’t realize that Nutrigrain bars had 52 ingredients until someone pointed it out to me. That’s not food, that’s a chemistry experiment. Continue reading
Candy for Breakfast
Today’s post, like many I share, is a story about how a nourishing grain-based food transitioned into a class of stripped-carb-based products that, despite that they did not nourish, still came to dominate the market over the course of just a couple of decades. Continue reading
Don’t Spike Your Blood Sugar!
Imagine a diabetic character on TV who suddenly begins to act a little strangely, but is not too confused to murmur, “I think my blood sugar is too low.” Everyone on screen runs for something sugary that the character will absorb quickly. Orange juice, or maybe Coke. Sweet drinks like juices and sodas, with up to 12 (!) teaspoons of sugar per can, are great for spiking your blood sugar. None for me, thanks. Continue reading