Tag Archives: fruits

Fake Fruit Names for Your Breakfast Cereal

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A while back I wrote a post about the high profit-margin-to-cost of the breakfast cereal business. Today I have more to say on breakfast cereal, not about the manufacturing process or profit margins, but about the pervasive use of fruit-related words in the naming of these products.

If I had just ten seconds to share advice on improving your nutrition, I suspect you already know exactly what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know that fruits and vegetables are nutritional powerhouses, and we also know that everyone should be eating more of them, especially since most of us don’t eat enough produce to begin with.  Continue reading →

The Art of Deception: More Ways the Food Industry is Influencing Your Purchases

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Did you know that there’s a massive difference between “cereal” and “breakfast cereal?’ Cereal means grain, such as brown rice, bulgur wheat, oatmeal (not microwave-able), millet, amaranth, spelt. Breakfast cereal means Coco Krispies, Frosted Flakes, Life Cereal, Raisin Bran (one of the highest sugar breakfast cereals on the market). Cheerios and Kashi, too, in case you were wondering. Cereal comes from the field; breakfast cereal comes from the factory. Continue reading →

The Box-of-Real-Food Diet

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I write Your Health is On Your Plate because there are a couple of things that I want everyone to really understand. First, I want you to understand that there’s a big difference between real food and manufactured calories. A huge difference, really. Real food nourishes; manufactured calories entertain (at best). Manufactured calories also cause a lot of very serious medical problems. Like diabetes and obesity, for starters. And strokes and heart attacks. Continue reading →

Building Blocks

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Nutrients are like building blocks.

Fat molecules are composed of fatty acids, three per molecule, and usually different. So even olive oil, which is a great source of monounsaturated fatty acids, is not composed ONLY of monounsaturated fatty acids. There are some saturated ones, and some polyunsaturated ones. But they’re mostly monounsaturated. Continue reading →