Like many people who have been holed up in their homes for the past 15 months or so, this past week I entered a supermarket for the first time in more than a year. Omg. I left with one package of granola bites (treat), one cabbage (food), two kinds of beer (treat), and tonic water (treat–Fever Tree, the best!). Hopefully, I’ll do better next time. The whole experience got me thinking once again about what a supermarket really is, and I decided to share something I first posted a very long time ago. Continue reading
Category Archives: Manufactured calories
The Meaning of “Granola”
Have you ever thought about the word “granola,” what it means, and where it came from? Some time back I decided it was time for me to find out exactly what “granola” really meant, and here’s what I learned. The word “granola” was appropriated in approximately 1870 by Dr. John Kellogg, of Battle Creek, Michigan. Dr. Kellogg ran a famous sanitarium to which patrons came to learn and practice healthy living. Among his recommendations was that people eat food that was prepared the old-fashioned way, with whole grains. Whole-grain bread was baked in large ovens located right on the grounds of the sanitarium. Dr. Kellogg recognized that large amounts of waste were being generated in the form of the crumbs that fell to the bottom of the ovens. He realized that he could collect these crumbs and place them in bowls to be served for breakfast. At first, he called his invention “gra-NU-la.” Continue reading
Faux Fruit Foods
If I had just ten seconds to share advice on improving your nutrition, this is what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know these are nutritional powerhouses, and we all know that it’s a good idea to eat more of them, especially since most of us probably don’t eat enough produce to begin with. Continue reading
What to Tell Your Doctor About The Way You Eat
You can probably guess that the obesity epidemic has changed the way medicine is practiced, but you may not know that this change has come about more quickly than doctors have been trained to address it. Ever wonder why doctors are clueless about how to address this problem? Because most of us are as stymied by the problem as the next person. If there was a quick fix, we’d all be better off. But there isn’t, and we’re all in the same boat. Continue reading
Enjoy Your Meal, Taste Your Food
I like to think that nourishing oneself is actually pretty basic, and I love Michael Pollan’s famous guidelines: “Eat food. Not too much. Mostly plants.” Instead of forbidding yourself an entire food group, or filling your grocery cart with the latest processed food-like sensation, how about just focusing on the basics? Meals were never meant to be about protein bars, diet sodas, fast food, or drive-thru windows. Meals are for taking a break, catching up, sharing food, experiences, stories. It doesn’t have to be fancy, it just needs to be the point of the exercise. Not eating on the run, for example, but eating for purposes of eating. And I would add one more suggestion — enjoying every bite. Continue reading
Processed Food: A Menace to Satiety
Have you ever thought about the fact that you might be able to eat your way through several pounds of potato chips, but not the same weight of baked potatoes? How many pounds of baked potatoes do you think you could actually eat in one sitting? A friend of mine came for a visit a while back, and reported to me that she had been discussing my recommendations with her clever boyfriend. This is how he summed it up: “Processed food is a menace to satiety.” Continue reading
Stripped Carbs: The Emperor’s New Clothes
I promised a friend that I would write another post about stripped carbs and processed edibles. Sometimes stripped carbs are called simple carbs, but there’s nothing simple about them. Stripped carbs include white flour, white rice, corn starch, corn syrup, sugar, fruit juice, and beer. It’s not that you can’t eat them at all; it’s that Americans are drowning in them. Continue reading
The Problem with Girl Scout Cookies
In one memorable scene from the movie The Addams Family, young Wednesday Addams asks the uniformed adolescent who rings the bell at her front door if the cookies she is selling are made with real Girl Scouts. Well, Wednesday, I would say that yes, in a way they are. Continue reading
The Maxwell House Haggadah Project
In honor of Passover, which begins this coming Friday evening, I decided to write today about the Maxwell House Haggadah Project, a project of Nora Feinstein, student at Barnard and JTS, the Jewish Theological Seminary. The haggadah is a short book that retells the story of the exodus from Egypt of the Hebrew people, and from which almost every Jewish family reads aloud at the annual Seder meals during which we celebrate the first (and sometimes second) night of Passover.
The Maxwell House Haggadah remains the longest running commercial promotion in American history. Its story begins in 1923, when Rabbi Betzalel Rosen declared that coffee was made not from a bean, but rather a berry, which made it acceptable (kosher) for drinking during Passover. Since beans are considered a forbidden food to Eastern European Jews during Passover, this changed everything!
The Maxwell House Coffee company, owned by a small Tennessee company that was hoping to make Maxwell House a national brand, had an idea. To break into the northeast U.S. market, they hired Joseph Jacobs, who was working at the time as an advertising coordinator for a number of Yiddish newspapers in the NY area.
The new field of niche ethnic marketing was still in its infancy: In 1933, Jacobs crafted ads that ran in the Jewish Daily Forward, a periodical so popular that it is still in circulation today. In fact, an article of mine about trans fats in kosher food processing ran in the Forward a few years ago.
Joseph Jacobs had the idea of providing a free haggadah with the purchase of a can of Maxwell House coffee, and the idea caught on like wildfire! In a short time, the new haggadahs could be found in almost every American Jewish home. In fact, according to Feinstein, to this day, eighty years later, Maxwell House continues to be the most popular brand of coffee among American Jews. That’s a rather successful marketing strategy, especially considering that Folger’s, and not Maxwell House, is the most popular brand in America overall.
Why do I tell this story here? Because whereas coffee appears to have beneficial effects on our mood, our concentration, and even our blood sugars, most products of the American food industry cannot make that claim. Yet niche ethnic marketing became such an extraordinarily successful strategy that it was used to entice and teach entire communities of consumers (e.g., Latinos, African-Americans, non-Jewish Eastern Europeans, Greeks, Italians, and just about any other group you can think of) to purchase and use items that they had never heard of before. These strategies included the underlying, subliminal message that the more new stuff you bought, ate, and fed to your family, the more American you became. And that was an absolutely irresistible message for a nation of immigrants.
That’s why it’s time to take matters into your own hands. Read ingredient lists; avoid stripped carbs like white flour and sugar as best you can; discard all trans fat-containing items (vegetable shortening, anything partially hydrogenated); load your plate with produce; and (re)learn to cook for yourself if you’ve forgotten or never knew how. Your health is on your plate.
Also, if you have a story to add to the MHH Project, you can contact Nora Feinstein at http://maxwellhousehaggadahproject.tumblr.com or mhhproject@gmail.com or @mhhproject.
Happy holidays, gut yuntif, to all!