Today I want to spend a few minutes talking about why I feel so strongly about avoiding ultraprocessed items. I am going to share a story about an event that happened some years back, when someone I worked with decided one morning to pick up some cupcakes on her way into work. It was a very nice gesture, and I am sure that she had the best intentions. But this is an example of the fact that we must take personal responsibility for what we put into our mouths, because nothing will change if we do not. The only way Big Ultra Processed will stop selling these things is if we stop buying them. Call them items, things, or products, but you will see in a moment why they cannot be called food. Continue reading