It’s a new year, and I’d like to talk about why I write this blog. I want to make sure you understand how very big is the difference between real food and manufactured calories. Real food nourishes. At best, manufactured calories entertain. Manufactured calories also cause a great many serious medical problems. Like breast and colon cancer; diabetes, obesity, and arthritis; strokes and heart attacks. For starters. Continue reading
Category Archives: Marketing Strategies
Color Your New Year
It’s a new year, and I’d like to talk about why I write this blog. I want to make sure you understand how very big is the difference between real food and manufactured calories. Real food nourishes. At best, manufactured calories entertain. Manufactured calories also cause a great many serious medical problems. Like breast and colon cancer; diabetes, obesity, and arthritis; strokes and heart attacks. For starters. Continue reading
Retronyms, or What’s So Wild About Salmon?
Have you ever thought about why we call potatoes “organic”? What makes oats “old-fashioned”?, cereal “whole-grain”?, flour “whole-wheat”?, or strawberries “pesticide-free”? And what about “wild salmon,” “free-range chicken,” “pastured lamb,” or “hormone-free milk”? Continue reading
Is That Soup Healthy? Or is it Nourishing?
Today I’d like to talk about just one thing, and that is the difference between healthy and nourishing. In 2017, Michael Ruhlman, the noted chef and writer, published a book called Grocery*, in which he reflected on a great many aspects of supermarkets and grocery stores. As part of his endeavor, he asked me to meet with him and share my perspective. Continue reading
A Menace to Satiety
A member of my family texted me a few weeks ago: “Thinking of you as I’m watching CNN report on the effects of ultra processed foods… Followed by an ad on controlling diabetes numbers. (Did they consult you?)”. She knows how long I’ve been thinking about this.
So I decided to write about ultra processed “items” this week. The media has got to stop calling them food.
An old friend once came to visit, and she told me that she’d been discussing my dietary recommendations with her clever boyfriend. He spent some time mulling them over, and then said: “Processed food is a menace to satiety.” Ha. Indeed it is. Continue reading
Ultraprocessed Breakfast Cereal
From time to time I take the opportunity to post an entry about my disdain for breakfast cereal or, perhaps more aptly, breakfast candy. It was in the 1970’s that concerns began to arise about the sugar content in breakfast cereals. From my point of view, once this was brought to our attention as consumers, a reasonable response would have been to lower the sugar content in breakfast cereal products. But that is not what happened. Continue reading
Fake Fruit Names for Your Breakfast Cereal
A while back I wrote a post about the high profit-margin-to-cost of the breakfast cereal business. Today I have more to say on breakfast cereal, not about the manufacturing process or profit margins, but about the pervasive use of fruit-related words in the naming of these products.
If I had just ten seconds to share advice on improving your nutrition, I suspect you already know exactly what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know that fruits and vegetables are nutritional powerhouses, and we also know that everyone should be eating more of them, especially since most of us don’t eat enough produce to begin with. Continue reading
Commercial Salad Dressings Are Not What You Think
Many, if not most, commercial salad dressings drown your fresh, delicious, nourishing vegetables in water and corn syrup. These products are not food, and they do not nourish you. Instead, they waste your money, and they markedly reduce the nutritional value of your salad. A while back I decided to stop at the supermarket to check the ingredient lists on four popular salad dressing brands. I think you will be very interested in what I discovered. Continue reading
Faux Fruit Foods
If I had just ten seconds to share advice on improving your nutrition, this is what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know these are nutritional powerhouses, and we all know that it’s a good idea to eat more of them, especially since most of us probably don’t eat enough produce to begin with. Continue reading
The Problem with Girl Scout Cookies
In one memorable scene from the movie The Addams Family, young Wednesday Addams asks the uniformed adolescent who rings the bell at her front door if the cookies she is selling are made with real Girl Scouts. Well, yes, Wednesday, I would say that yes, in a way they are. Continue reading