Category Archives: Marketing Strategies

Is That Soup Healthy? Or is it Nourishing?

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Today I’d like to talk about just one thing, and that is the difference between healthy and nourishing. In 2017, Michael Ruhlman, the noted chef and writer, published a book called Grocery*, in which he reflected on a great many aspects of supermarkets and grocery stores. As part of his endeavor, he asked me to meet with him and share my perspective. He wanted to know what I saw when I was in the grocery store. So I spent some time touring a local supermarket with him. Basically, he conducted an interview as we walked the aisles, collecting my thoughts on interests we share — on food itself, of course, but also on the words that are used throughout Western society to describe those foods. 

He quoted me in Grocery as saying that “Healthy is a bankrupt word. Our food isn’t healthy. We are healthy. Our food is nutritious…Words are the key to giving people the tools they need to figure out what to eat…” While my understanding of mechanisms of metabolism and digestion has evolved since Ruhlman’s book was published, my thoughts have not changed on one particular aspect: clarity of communication. The more precisely I am able to share what I see, the more empowered you become to make consequent and beneficial choices on your own behalf. The soup is not healthy; the soup is nourishing. The ingredients are not healthy; you are. 

*Ruhlman, M. Grocery: The Buying and Selling of Food in America. 2017. Abrams Books. NY, NY.

A Menace to Satiety

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A member of my family texted me a few weeks ago: “Thinking of you as I’m watching CNN report on the effects of ultra processed foods… Followed by an ad on controlling diabetes numbers. (Did they consult you?)”. She knows how long I’ve been thinking about this.

So I decided to write about ultra processed “items” this week. The media has got to stop calling them food.

An old friend once came to visit, and she told me that she’d been discussing my dietary recommendations with her clever boyfriend. He spent some time mulling them over, and then said: “Processed food is a menace to satiety.” Ha. Indeed it is. Continue reading →

Ultraprocessed Breakfast Cereal

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From time to time I take an opportunity to post an entry about my disdain for breakfast cereal or, perhaps more aptly, breakfast candy. It was in the 1970’s that concerns began to arise about the sugar content in breakfast cereals. From my point of view, once this was brought to our attention as consumers, a reasonable response would have been to lower the sugar content in breakfast cereal products. But that is not what happened. Continue reading →

Fake Fruit Names for Your Breakfast Cereal

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A while back I wrote a post about the high profit-margin-to-cost of the breakfast cereal business. Today I have more to say on breakfast cereal, not about the manufacturing process or profit margins, but about the pervasive use of fruit-related words in the naming of these products.

If I had just ten seconds to share advice on improving your nutrition, I suspect you already know exactly what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know that fruits and vegetables are nutritional powerhouses, and we also know that everyone should be eating more of them, especially since most of us don’t eat enough produce to begin with.  Continue reading →

Commercial Salad Dressings Are Not What You Think

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Many, if not most, commercial salad dressings drown your fresh, delicious, nourishing vegetables in water and corn syrup. These products are not food, and they do not nourish you. Instead, they waste your money, and they markedly reduce the nutritional value of your salad. A while back I decided to stop at the supermarket to check the ingredient lists on four popular salad dressing brands. I think you will be very interested in what I discovered. Continue reading →

Faux Fruit Foods

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If I had just ten seconds to share advice on improving your nutrition, this is what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know these are nutritional powerhouses, and we all know that it’s a good idea to eat more of them, especially since most of us probably don’t eat enough produce to begin with. Continue reading →

When it’s Not Really Fruit or Vegetables

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If I had just ten seconds to share nutrition advice, I know exactly what I would say: Eat more fruits and vegetables. And I don’t think that would surprise anyone. We all know that fruits and vegetables are nutritional powerhouses, rich in not only fiber but also phytonutrients, and everyone knows it’s a good idea to eat more of them. Especially since most of us don’t eat enough produce to begin with.

Now, the brand managers in the food industry know that we know we should eat more fruits and vegetables. This is why there are so many processed food items containing fruit-related words, or some version of the actual word “fruit.” Vegetables, too, to a lesser extent. Like vegetable oil. And which “vegetable” would that be, please? Continue reading →

The Art of Deception: More Ways the Food Industry is Influencing Your Purchases

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Did you know that there’s a massive difference between “cereal” and “breakfast cereal?’ Cereal means grain, such as brown rice, bulgur wheat, oatmeal (not microwave-able), millet, amaranth, spelt. Breakfast cereal means Coco Krispies, Frosted Flakes, Life Cereal, Raisin Bran (one of the highest sugar breakfast cereals on the market). Cheerios and Kashi, too, in case you were wondering. Cereal comes from the field; breakfast cereal comes from the factory. Continue reading →

Nourish Your Heart and Soul with Real Food

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Nowadays there’s a lot of talk about “real” food. What is “real” food? It’s food that has not been processed, refined, stripped, polished, fortified, enriched or otherwise modified. It’s basically fruit, vegetables, legumes, nuts, seeds, grains, fish, eggs, dairy products, and meats, like poultry, beef, and game, and including all the wonderful variations of these things that our brains are capable of inventing. If it’s not food, then it’s manufactured calories. This post is designed to help you figure out how to tell the difference.  Continue reading →